Thursday, August 16, 2012

READ ANYTHNG GOOD?

What’s your favorite read on innovation and creativity?  What books or articles do you use for inspiration? Lots of words out there . . . what’s working for you?
Here are a few to get us started . . .


Friday, August 3, 2012

ENGINEERING: CHANGING THE CONVERSATION


For the future of engineering (and of our world) we need to attract a diverse group of people into engineering.    The National Academy of Engineers did a path breaking study a few years ago, called Changing the Conversation,  to find out what kind of messaging is most effective in attracting young people and making engineering appealing.
Here’s a website full of information, including links to the study — well worth reading — plus a tool kit and other helpful information:  http://www.engineeringmessages.org/   There is also now a Facebook page  http://www.facebook.com/engineersCTC?ref=stream for Changing the Conversation where they post videos and other media that demonstrate effective messaging.   Here is today’s post, a video from a Canadian chapter of  Engineers Without Borders.

 Engineers Serve The World (ESTW) Video. This narrator of this video begins by saying “the world is calling for a new kind of problem solver – I believe engineers can and willl change the world, by serving society.” It features a diverse group of student engineers involved in Engineers Without Borders-Canada, who describe engineers as “people people” who understand “how technology feeds into systems and societies.” Engineers “have a unique systems view” and are “fearless,” “flexible,” and “resourcesful,” they say; “engineers are ready to change the world.”

http://www.youtube.com/watch?v=Kb1MrCHlArE&feature=player_embedded