For the future of engineering (and of our world) we need to attract a diverse group of people into engineering. The National Academy of Engineers did a path breaking study a few years ago, called Changing the Conversation, to find out what kind of messaging is most effective in attracting young people and making engineering appealing.
Here’s a website full of information, including links to the study — well worth reading — plus a tool kit and other helpful information: http://www.engineeringmessages.org/ There is also now a Facebook page http://www.facebook.com/engineersCTC?ref=stream for Changing the Conversation where they post videos and other media that demonstrate effective messaging. Here is today’s post, a video from a Canadian chapter of Engineers Without Borders.
Engineers Serve The World (ESTW) Video. This narrator of this
video begins by saying “the world is calling for a new kind of problem
solver – I believe engineers can and willl change the world, by serving
society.” It features a diverse group of student engineers involved in
Engineers Without Borders-Canada, who describe engineers as “people
people” who understand “how technology feeds into systems and
societies.” Engineers “have a unique systems view” and are “fearless,”
“flexible,” and “resourcesful,” they say; “engineers are ready to change
the world.”
http://www.youtube.com/watch?v=Kb1MrCHlArE&feature=player_embedded
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